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OpenAlex: !!python/object/new:pyalex.api.Topic
{
   dictitems:
  "id": "https://openalex.org/T14477",
    cited_by_count: 109687
   "display_name": "Market-Driven Management and Global Competition",
    created_date: '2024-01-23'
  "description": "This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture.",
    description: This cluster of papers focuses on the concept of market-driven management,
  "keywords": [
      exploring topics such as global competition, corporate responsibility, intangible
    "Global Networks",
      assets, market orientation, brand equity, strategic marketing, corporate governance,
     "Corporate Responsibility",
      sustainable development, innovation and imitation, and network culture.
    "Intangible Assets",
     display_name: Market-Driven Management and Global Competition
    "Market Orientation",
     domain:
    "Brand Equity",
      display_name: Social Sciences
    "Strategic Marketing",
      id: https://openalex.org/domains/2
    "Corporate Governance",
     field:
    "Sustainable Development",
      display_name: Business, Management and Accounting
    "Innovation and Imitation",
      id: https://openalex.org/fields/14
     "Network Culture"
     id: https://openalex.org/T14477
  ],
     ids:
  "ids": {
      openalex: https://openalex.org/T14477
    "openalex": "https://openalex.org/T14477",
      wikipedia: https://en.wikipedia.org/wiki/Market-driven_management
     "wikipedia": "https://en.wikipedia.org/wiki/Market-driven_management"
     keywords:
  },
    - Global Networks
  "subfield": {
    - Corporate Responsibility
     "id": "https://openalex.org/subfields/1406",
     - Intangible Assets
     "display_name": "Marketing"
    - Market Orientation
  },
    - Brand Equity
  "field": {
    - Strategic Marketing
    "id": "https://openalex.org/fields/14",
    - Corporate Governance
    "display_name": "Business, Management and Accounting"
    - Sustainable Development
  },
    - Innovation and Imitation
  "domain": {
    - Network Culture
    "id": "https://openalex.org/domains/2",
    siblings:
     "display_name": "Social Sciences"
    - display_name: Consumer Behavior and Purchase Decision Making
  },
       id: https://openalex.org/T14244
  "siblings": [
    - display_name: Consumer Behavior in Brand Consumption and Identification
     {
       id: https://openalex.org/T10145
      "id": "https://openalex.org/T14244",
    - display_name: Customer Equity Management and Prediction
      "display_name": "Consumer Behavior and Purchase Decision Making"
       id: https://openalex.org/T12384
    },
    - display_name: Drivers and Impacts of Green Consumer Behavior
    {
       id: https://openalex.org/T10880
       "id": "https://openalex.org/T10145",
    - display_name: Economic Analysis of Retail and Marketing Strategies
      "display_name": "Consumer Behavior in Brand Consumption and Identification"
       id: https://openalex.org/T11161
    },
    - display_name: Evolution of Service-Dominant Logic in Marketing Science
    {
       id: https://openalex.org/T11114
       "id": "https://openalex.org/T12384",
    - display_name: Historical Development of Branding and Marketing Strategies
      "display_name": "Customer Equity Management and Prediction"
       id: https://openalex.org/T13025
    },
    - display_name: Impact of Digital Piracy on Creative Industries
    {
       id: https://openalex.org/T11769
       "id": "https://openalex.org/T10880",
    - display_name: Influence of Appearance Management Behavior in Consumer Choices
      "display_name": "Drivers and Impacts of Green Consumer Behavior"
       id: https://openalex.org/T13169
    },
    - display_name: Multilevel Marketing and Organizational Innovation
    {
       id: https://openalex.org/T14373
       "id": "https://openalex.org/T11161",
    - display_name: Role of Packaging Design in Consumer Behavior
      "display_name": "Economic Analysis of Retail and Marketing Strategies"
       id: https://openalex.org/T14055
    },
    - display_name: The Evolution of Integrated Marketing Communication
    {
       id: https://openalex.org/T13355
       "id": "https://openalex.org/T11114",
    - display_name: The Impact of Sharing Economy on Consumption
      "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
       id: https://openalex.org/T12392
    },
    - display_name: Understanding Consumer Behavior in Retail Environments
    {
      id: https://openalex.org/T11536
       "id": "https://openalex.org/T13025",
    subfield:
      "display_name": "Historical Development of Branding and Marketing Strategies"
      display_name: Marketing
    },
      id: https://openalex.org/subfields/1406
    {
    updated_date: '2024-05-20T05:09:08.994344'
       "id": "https://openalex.org/T11769",
    works_count: 84650
      "display_name": "Impact of Digital Piracy on Creative Industries"
    },
    {
       "id": "https://openalex.org/T13169",
      "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
    },
    {
       "id": "https://openalex.org/T14373",
      "display_name": "Multilevel Marketing and Organizational Innovation"
    },
    {
       "id": "https://openalex.org/T14055",
      "display_name": "Role of Packaging Design in Consumer Behavior"
    },
    {
       "id": "https://openalex.org/T13355",
      "display_name": "The Evolution of Integrated Marketing Communication"
    },
    {
       "id": "https://openalex.org/T12392",
      "display_name": "The Impact of Sharing Economy on Consumption"
    },
    {
       "id": "https://openalex.org/T11536",
      "display_name": "Understanding Consumer Behavior in Retail Environments"
    }
  ],
  "works_count": 84907,
  "cited_by_count": 166235,
  "updated_date": "2024-08-26T06:08:56.971296",
  "created_date": "2024-01-23"
}
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