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{ | { | ||
" | "OpenAlex": { | ||
"cited_by_count": 165653, | |||
"created_date": "2024-01-23", | |||
"description": "This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture.", | |||
" | "display_name": "Market-Driven Management and Global Competition", | ||
"domain": { | |||
"id": "https://openalex.org/domains/2", | |||
"display_name": "Social Sciences" | |||
}, | }, | ||
{ | "field": { | ||
"id": "https://openalex.org/ | "id": "https://openalex.org/fields/14", | ||
"display_name": " | "display_name": "Business, Management and Accounting" | ||
}, | }, | ||
{ | "id": "https://openalex.org/T14477", | ||
" | "ids": { | ||
" | "openalex": "https://openalex.org/T14477", | ||
"wikipedia": "https://en.wikipedia.org/wiki/Market-driven_management" | |||
}, | }, | ||
{ | "keywords": [ | ||
"id": "https://openalex.org/T10880", | "Global Networks", | ||
"Corporate Responsibility", | |||
"Intangible Assets", | |||
"Market Orientation", | |||
"Brand Equity", | |||
"Strategic Marketing", | |||
"Corporate Governance", | |||
"Sustainable Development", | |||
"Innovation and Imitation", | |||
"Network Culture" | |||
], | |||
"siblings": [ | |||
{ | |||
"id": "https://openalex.org/T14244", | |||
"display_name": "Consumer Behavior and Purchase Decision Making" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T10145", | |||
"display_name": "Consumer Behavior in Brand Consumption and Identification" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T12384", | |||
"display_name": "Customer Equity Management and Prediction" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T10880", | |||
"display_name": "Drivers and Impacts of Green Consumer Behavior" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T11161", | |||
"display_name": "Economic Analysis of Retail and Marketing Strategies" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T11114", | |||
"display_name": "Evolution of Service-Dominant Logic in Marketing Science" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T13025", | |||
"display_name": "Historical Development of Branding and Marketing Strategies" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T11769", | |||
"display_name": "Impact of Digital Piracy on Creative Industries" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T13169", | |||
"display_name": "Influence of Appearance Management Behavior in Consumer Choices" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T14373", | |||
"display_name": "Multilevel Marketing and Organizational Innovation" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T14055", | |||
"display_name": "Role of Packaging Design in Consumer Behavior" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T13355", | |||
"display_name": "The Evolution of Integrated Marketing Communication" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T12392", | |||
"display_name": "The Impact of Sharing Economy on Consumption" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T11536", | |||
"display_name": "Understanding Consumer Behavior in Retail Environments" | |||
} | |||
], | |||
"subfield": { | |||
"id": "https://openalex.org/subfields/1406", | |||
"display_name": "Marketing" | |||
}, | }, | ||
"updated_date": "2024-08-19T06:01:04.799165", | |||
"works_count": 84902, | |||
"oa_id": "T14477" | |||
} | |||
} | } |