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{ | |||
"id": "https://openalex.org/T11114", | |||
"display_name": "Evolution of Service-Dominant Logic in Marketing Science", | |||
"description": "This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.", | |||
"keywords": [ | |||
"Co-Creation", | |||
"Value Creation", | |||
"Service Innovation", | |||
"Product-Service Systems", | |||
"Customer Participation", | |||
"Servitization", | |||
"Value Co-Creation", | |||
"Service Science", | |||
"Customer Experience", | |||
"Marketing Strategy" | |||
id: https://openalex.org/ | ], | ||
"ids": { | |||
"openalex": "https://openalex.org/T11114", | |||
"wikipedia": "https://en.wikipedia.org/wiki/Service-dominant_logic" | |||
}, | |||
"subfield": { | |||
"id": "https://openalex.org/subfields/1406", | |||
"display_name": "Marketing" | |||
}, | |||
"field": { | |||
"id": "https://openalex.org/fields/14", | |||
"display_name": "Business, Management and Accounting" | |||
}, | |||
"domain": { | |||
"id": "https://openalex.org/domains/2", | |||
"display_name": "Social Sciences" | |||
}, | |||
id: https://openalex.org/ | "siblings": [ | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T14244", | ||
"display_name": "Consumer Behavior and Purchase Decision Making" | |||
id: https://openalex.org/ | }, | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T10145", | ||
"display_name": "Consumer Behavior in Brand Consumption and Identification" | |||
id: https://openalex.org/ | }, | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T12384", | ||
"display_name": "Customer Equity Management and Prediction" | |||
id: https://openalex.org/ | }, | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T10880", | ||
"display_name": "Drivers and Impacts of Green Consumer Behavior" | |||
id: https://openalex.org/ | }, | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T11161", | ||
"display_name": "Economic Analysis of Retail and Marketing Strategies" | |||
id: https://openalex.org/ | }, | ||
{ | |||
id: https://openalex.org/ | "id": "https://openalex.org/T13025", | ||
"display_name": "Historical Development of Branding and Marketing Strategies" | |||
id: https://openalex.org/ | }, | ||
{ | |||
"id": "https://openalex.org/T11769", | |||
"display_name": "Impact of Digital Piracy on Creative Industries" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T13169", | |||
"display_name": "Influence of Appearance Management Behavior in Consumer Choices" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T14477", | |||
"display_name": "Market-Driven Management and Global Competition" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T14373", | |||
"display_name": "Multilevel Marketing and Organizational Innovation" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T14055", | |||
"display_name": "Role of Packaging Design in Consumer Behavior" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T13355", | |||
"display_name": "The Evolution of Integrated Marketing Communication" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T12392", | |||
"display_name": "The Impact of Sharing Economy on Consumption" | |||
}, | |||
{ | |||
"id": "https://openalex.org/T11536", | |||
"display_name": "Understanding Consumer Behavior in Retail Environments" | |||
} | |||
], | |||
"works_count": 27408, | |||
"cited_by_count": 482759, | |||
"updated_date": "2024-08-26T05:31:26.039450", | |||
"created_date": "2024-01-23" | |||
} |