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OpenAlex: !!python/object/new:pyalex.api.Topic
{
   dictitems:
  "id": "https://openalex.org/T10145",
    cited_by_count: 1434600
   "display_name": "Consumer Behavior in Brand Consumption and Identification",
    created_date: '2024-01-23'
  "description": "This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.",
    description: This cluster of papers explores various aspects of consumer behavior
  "keywords": [
      in relation to brand consumption, including brand trust, brand community, consumer
    "Brand Trust",
      culture theory, brand attachment, luxury brands, materialism, sponsorship effects,
     "Consumer Behavior",
      and ethnocentrism. It delves into the factors influencing consumer perceptions,
    "Brand Equity",
      attitudes, and behaviors towards brands, with a particular focus on the emotional
    "Brand Community",
      and psychological connections individuals form with brands.
    "Consumer Culture Theory",
     display_name: Consumer Behavior in Brand Consumption and Identification
    "Brand Attachment",
     domain:
    "Luxury Brands",
      display_name: Social Sciences
    "Materialism",
      id: https://openalex.org/domains/2
    "Sponsorship Effects",
     field:
     "Ethnocentrism"
      display_name: Business, Management and Accounting
  ],
      id: https://openalex.org/fields/14
  "ids": {
     id: https://openalex.org/T10145
    "openalex": "https://openalex.org/T10145",
     ids:
     "wikipedia": "https://en.wikipedia.org/wiki/Consumer_behaviour"
      openalex: https://openalex.org/T10145
  },
      wikipedia: https://en.wikipedia.org/wiki/Consumer_behaviour
  "subfield": {
     keywords:
     "id": "https://openalex.org/subfields/1406",
    - Brand Trust
     "display_name": "Marketing"
    - Consumer Behavior
  },
     - Brand Equity
  "field": {
    - Brand Community
    "id": "https://openalex.org/fields/14",
    - Consumer Culture Theory
    "display_name": "Business, Management and Accounting"
    - Brand Attachment
  },
    - Luxury Brands
  "domain": {
    - Materialism
    "id": "https://openalex.org/domains/2",
    - Sponsorship Effects
     "display_name": "Social Sciences"
    - Ethnocentrism
  },
    siblings:
  "siblings": [
    - display_name: Consumer Behavior and Purchase Decision Making
     {
       id: https://openalex.org/T14244
      "id": "https://openalex.org/T14244",
    - display_name: Customer Equity Management and Prediction
      "display_name": "Consumer Behavior and Purchase Decision Making"
       id: https://openalex.org/T12384
    },
    - display_name: Drivers and Impacts of Green Consumer Behavior
    {
       id: https://openalex.org/T10880
       "id": "https://openalex.org/T12384",
    - display_name: Economic Analysis of Retail and Marketing Strategies
      "display_name": "Customer Equity Management and Prediction"
       id: https://openalex.org/T11161
    },
    - display_name: Evolution of Service-Dominant Logic in Marketing Science
    {
       id: https://openalex.org/T11114
       "id": "https://openalex.org/T10880",
    - display_name: Historical Development of Branding and Marketing Strategies
      "display_name": "Drivers and Impacts of Green Consumer Behavior"
       id: https://openalex.org/T13025
    },
    - display_name: Impact of Digital Piracy on Creative Industries
    {
       id: https://openalex.org/T11769
       "id": "https://openalex.org/T11161",
    - display_name: Influence of Appearance Management Behavior in Consumer Choices
      "display_name": "Economic Analysis of Retail and Marketing Strategies"
       id: https://openalex.org/T13169
    },
    - display_name: Market-Driven Management and Global Competition
    {
       id: https://openalex.org/T14477
       "id": "https://openalex.org/T11114",
    - display_name: Multilevel Marketing and Organizational Innovation
      "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
       id: https://openalex.org/T14373
    },
    - display_name: Role of Packaging Design in Consumer Behavior
    {
       id: https://openalex.org/T14055
       "id": "https://openalex.org/T13025",
    - display_name: The Evolution of Integrated Marketing Communication
      "display_name": "Historical Development of Branding and Marketing Strategies"
       id: https://openalex.org/T13355
    },
    - display_name: The Impact of Sharing Economy on Consumption
    {
       id: https://openalex.org/T12392
       "id": "https://openalex.org/T11769",
    - display_name: Understanding Consumer Behavior in Retail Environments
      "display_name": "Impact of Digital Piracy on Creative Industries"
      id: https://openalex.org/T11536
    },
    subfield:
    {
      display_name: Marketing
       "id": "https://openalex.org/T13169",
      id: https://openalex.org/subfields/1406
      "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
    updated_date: '2024-05-20T05:17:22.892966'
    },
    works_count: 61262
    {
       "id": "https://openalex.org/T14477",
      "display_name": "Market-Driven Management and Global Competition"
    },
    {
       "id": "https://openalex.org/T14373",
      "display_name": "Multilevel Marketing and Organizational Innovation"
    },
    {
       "id": "https://openalex.org/T14055",
      "display_name": "Role of Packaging Design in Consumer Behavior"
    },
    {
       "id": "https://openalex.org/T13355",
      "display_name": "The Evolution of Integrated Marketing Communication"
    },
    {
       "id": "https://openalex.org/T12392",
      "display_name": "The Impact of Sharing Economy on Consumption"
    },
    {
       "id": "https://openalex.org/T11536",
      "display_name": "Understanding Consumer Behavior in Retail Environments"
    }
  ],
  "works_count": 62210,
  "cited_by_count": 1708843,
  "updated_date": "2024-08-26T05:28:55.589285",
  "created_date": "2024-01-23"
}