Sky
Created page with "{ "OpenAlex": { "display_name": "Impact of Social Media on Consumer Behavior", "description": "This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions..."
