Item talk:Q317636

{

 "OpenAlex": {
   "id": "https://openalex.org/T14035",
   "display_name": "Transmedia Storytelling for CSR Communication",
   "description": "This cluster of papers explores the use of transmedia storytelling as a powerful resource for corporate social responsibility (CSR) communication. It delves into topics such as brand engagement, visual language, ethical considerations, and the influence of media on marketing strategies. The papers also discuss the creation of narrative worlds and the impact of cultural studies on CSR initiatives.",
   "keywords": [
     "Transmedia Storytelling",
     "CSR Communication",
     "Brand Engagement",
     "Cultural Studies",
     "Media Influence",
     "Marketing Strategy",
     "Narrative Worlds",
     "Visual Language",
     "Ethical Toolbox",
     "Corporate Social Responsibility"
   ],
   "ids": {
     "openalex": "https://openalex.org/T14035",
     "wikipedia": "https://en.wikipedia.org/wiki/Transmedia_storytelling"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1209",
     "display_name": "Museology"
   },
   "field": {
     "id": "https://openalex.org/fields/12",
     "display_name": "Arts and Humanities"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "siblings": [
     {
       "id": "https://openalex.org/T13316",
       "display_name": "Craftivism and Handicraft Culture"
     },
     {
       "id": "https://openalex.org/T13515",
       "display_name": "Cultural Product Design and Communication Theory"
     },
     {
       "id": "https://openalex.org/T13268",
       "display_name": "Cultural Significance of Photography and Visual Arts"
     },
     {
       "id": "https://openalex.org/T13922",
       "display_name": "Cultural Transfer and Artistic Exchange in Europe"
     },
     {
       "id": "https://openalex.org/T13367",
       "display_name": "Digitizing and Virtualizing Folklore"
     },
     {
       "id": "https://openalex.org/T11462",
       "display_name": "Informal Learning in Museums and Science Centers"
     },
     {
       "id": "https://openalex.org/T12514",
       "display_name": "Interdisciplinary Study of Fashion and Clothing"
     },
     {
       "id": "https://openalex.org/T14380",
       "display_name": "Role of Literature in Museum Exhibitions"
     }
   ],
   "works_count": 16087,
   "cited_by_count": 9593,
   "updated_date": "2024-08-26T05:24:36.876287",
   "created_date": "2024-01-23"
 }

}