Item talk:Q317467

{

 "OpenAlex": {
   "id": "https://openalex.org/T12384",
   "display_name": "Customer Equity Management and Prediction",
   "description": "This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.",
   "keywords": [
     "Customer Equity",
     "Churn Prediction",
     "Data Mining",
     "Customer Lifetime Value",
     "Marketing Strategy",
     "Segmentation",
     "Machine Learning",
     "Telecommunications",
     "Customer Retention",
     "Financial Performance"
   ],
   "ids": {
     "openalex": "https://openalex.org/T12384",
     "wikipedia": "https://en.wikipedia.org/wiki/Customer_equity"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1406",
     "display_name": "Marketing"
   },
   "field": {
     "id": "https://openalex.org/fields/14",
     "display_name": "Business, Management and Accounting"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "siblings": [
     {
       "id": "https://openalex.org/T14244",
       "display_name": "Consumer Behavior and Purchase Decision Making"
     },
     {
       "id": "https://openalex.org/T10145",
       "display_name": "Consumer Behavior in Brand Consumption and Identification"
     },
     {
       "id": "https://openalex.org/T10880",
       "display_name": "Drivers and Impacts of Green Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T11161",
       "display_name": "Economic Analysis of Retail and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11114",
       "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
     },
     {
       "id": "https://openalex.org/T13025",
       "display_name": "Historical Development of Branding and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11769",
       "display_name": "Impact of Digital Piracy on Creative Industries"
     },
     {
       "id": "https://openalex.org/T13169",
       "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
     },
     {
       "id": "https://openalex.org/T14477",
       "display_name": "Market-Driven Management and Global Competition"
     },
     {
       "id": "https://openalex.org/T14373",
       "display_name": "Multilevel Marketing and Organizational Innovation"
     },
     {
       "id": "https://openalex.org/T14055",
       "display_name": "Role of Packaging Design in Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T13355",
       "display_name": "The Evolution of Integrated Marketing Communication"
     },
     {
       "id": "https://openalex.org/T12392",
       "display_name": "The Impact of Sharing Economy on Consumption"
     },
     {
       "id": "https://openalex.org/T11536",
       "display_name": "Understanding Consumer Behavior in Retail Environments"
     }
   ],
   "works_count": 17847,
   "cited_by_count": 115855,
   "updated_date": "2024-08-26T05:35:19.367770",
   "created_date": "2024-01-23"
 }

}