Item talk:Q317298

{

 "OpenAlex": {
   "id": "https://openalex.org/T14373",
   "display_name": "Multilevel Marketing and Organizational Innovation",
   "description": "This cluster of papers explores the world of multilevel marketing, network marketing, and direct selling, focusing on topics such as organizational innovation, ethical issues, internal control systems, pyramid schemes, and the impact of digital transformation. It delves into the complexities of market abuse directives and examines the role of entrepreneurship in this industry.",
   "keywords": [
     "Multilevel Marketing",
     "Organizational Innovation",
     "Network Marketing",
     "Pyramid Schemes",
     "Direct Selling",
     "Ethical Issues",
     "Internal Control System",
     "Market Abuse Directive",
     "Entrepreneurship",
     "Digital Transformation"
   ],
   "ids": {
     "openalex": "https://openalex.org/T14373",
     "wikipedia": "https://en.wikipedia.org/wiki/Multi-level_marketing"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1406",
     "display_name": "Marketing"
   },
   "field": {
     "id": "https://openalex.org/fields/14",
     "display_name": "Business, Management and Accounting"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "siblings": [
     {
       "id": "https://openalex.org/T14244",
       "display_name": "Consumer Behavior and Purchase Decision Making"
     },
     {
       "id": "https://openalex.org/T10145",
       "display_name": "Consumer Behavior in Brand Consumption and Identification"
     },
     {
       "id": "https://openalex.org/T12384",
       "display_name": "Customer Equity Management and Prediction"
     },
     {
       "id": "https://openalex.org/T10880",
       "display_name": "Drivers and Impacts of Green Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T11161",
       "display_name": "Economic Analysis of Retail and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11114",
       "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
     },
     {
       "id": "https://openalex.org/T13025",
       "display_name": "Historical Development of Branding and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11769",
       "display_name": "Impact of Digital Piracy on Creative Industries"
     },
     {
       "id": "https://openalex.org/T13169",
       "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
     },
     {
       "id": "https://openalex.org/T14477",
       "display_name": "Market-Driven Management and Global Competition"
     },
     {
       "id": "https://openalex.org/T14055",
       "display_name": "Role of Packaging Design in Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T13355",
       "display_name": "The Evolution of Integrated Marketing Communication"
     },
     {
       "id": "https://openalex.org/T12392",
       "display_name": "The Impact of Sharing Economy on Consumption"
     },
     {
       "id": "https://openalex.org/T11536",
       "display_name": "Understanding Consumer Behavior in Retail Environments"
     }
   ],
   "works_count": 17011,
   "cited_by_count": 69706,
   "updated_date": "2024-08-26T05:29:11.540971",
   "created_date": "2024-01-23"
 }

}