Item talk:Q317200

{

 "OpenAlex": {
   "id": "https://openalex.org/T14244",
   "display_name": "Consumer Behavior and Purchase Decision Making",
   "description": "This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.",
   "keywords": [
     "Consumer Behavior",
     "Purchase Decision",
     "Brand Image",
     "Service Quality",
     "Customer Satisfaction",
     "E-Wallet",
     "Online Shopping",
     "Marketing Mix",
     "Product Quality",
     "Trust"
   ],
   "ids": {
     "openalex": "https://openalex.org/T14244",
     "wikipedia": "https://en.wikipedia.org/wiki/Consumer_behaviour"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1406",
     "display_name": "Marketing"
   },
   "field": {
     "id": "https://openalex.org/fields/14",
     "display_name": "Business, Management and Accounting"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "siblings": [
     {
       "id": "https://openalex.org/T10145",
       "display_name": "Consumer Behavior in Brand Consumption and Identification"
     },
     {
       "id": "https://openalex.org/T12384",
       "display_name": "Customer Equity Management and Prediction"
     },
     {
       "id": "https://openalex.org/T10880",
       "display_name": "Drivers and Impacts of Green Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T11161",
       "display_name": "Economic Analysis of Retail and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11114",
       "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
     },
     {
       "id": "https://openalex.org/T13025",
       "display_name": "Historical Development of Branding and Marketing Strategies"
     },
     {
       "id": "https://openalex.org/T11769",
       "display_name": "Impact of Digital Piracy on Creative Industries"
     },
     {
       "id": "https://openalex.org/T13169",
       "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
     },
     {
       "id": "https://openalex.org/T14477",
       "display_name": "Market-Driven Management and Global Competition"
     },
     {
       "id": "https://openalex.org/T14373",
       "display_name": "Multilevel Marketing and Organizational Innovation"
     },
     {
       "id": "https://openalex.org/T14055",
       "display_name": "Role of Packaging Design in Consumer Behavior"
     },
     {
       "id": "https://openalex.org/T13355",
       "display_name": "The Evolution of Integrated Marketing Communication"
     },
     {
       "id": "https://openalex.org/T12392",
       "display_name": "The Impact of Sharing Economy on Consumption"
     },
     {
       "id": "https://openalex.org/T11536",
       "display_name": "Understanding Consumer Behavior in Retail Environments"
     }
   ],
   "works_count": 71983,
   "cited_by_count": 73180,
   "updated_date": "2024-08-26T05:50:40.539806",
   "created_date": "2024-01-23"
 }

}