Item talk:Q167015

{

 "OpenAlex": {
   "display_name": "Historical Development of Branding and Marketing Strategies",
   "description": "This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the significance of trademarks. It delves into the impact of advertising, product differentiation, and the expansion of markets on the growth of multinational enterprises.",
   "keywords": [
     "Branding",
     "Marketing",
     "History",
     "Consumer Goods",
     "Globalization",
     "Trademark",
     "Entrepreneurship",
     "Advertising",
     "Product Differentiation",
     "Market Expansion"
   ],
   "ids": {
     "openalex": "https://openalex.org/T13025",
     "wikipedia": "https://en.wikipedia.org/wiki/History_of_advertising"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1406",
     "display_name": "Marketing"
   },
   "field": {
     "id": "https://openalex.org/fields/14",
     "display_name": "Business, Management and Accounting"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "updated_date": "2024-08-12T05:54:38.520068",
   "created_date": "2024-01-23",
   "type": "topic",
   "oa_id": "T13025",
   "id": "https://openalex.org/T13025"
 }

}