Item talk:Q166385

{

 "OpenAlex": {
   "display_name": "Economic Analysis of Retail and Marketing Strategies",
   "description": "This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.",
   "keywords": [
     "Retail Economics",
     "Marketing Strategies",
     "Consumer Behavior",
     "Online Advertising",
     "Price Perception",
     "Brand Loyalty",
     "Store Brands",
     "Market Competition",
     "Consumer Choice",
     "E-commerce"
   ],
   "ids": {
     "openalex": "https://openalex.org/T11161",
     "wikipedia": "https://en.wikipedia.org/wiki/Retail_economics"
   },
   "subfield": {
     "id": "https://openalex.org/subfields/1406",
     "display_name": "Marketing"
   },
   "field": {
     "id": "https://openalex.org/fields/14",
     "display_name": "Business, Management and Accounting"
   },
   "domain": {
     "id": "https://openalex.org/domains/2",
     "display_name": "Social Sciences"
   },
   "updated_date": "2024-08-12T05:51:43.318802",
   "created_date": "2024-01-23",
   "type": "topic",
   "oa_id": "T11161",
   "id": "https://openalex.org/T11161"
 }

}