Sky
Created page with "{ "OpenAlex": { "id": "https://openalex.org/T14244", "display_name": "Consumer Behavior and Purchase Decision Making", "description": "This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements,..."