{
"OpenAlex": {
"display_name": "Impact of Social Media on Consumer Behavior",
"description": "This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.",
"keywords": [
"Social Media",
"Electronic Word-of-Mouth",
"Consumer Engagement",
"Online Reviews",
"Brand Communities",
"Influencer Marketing",
"Customer Relationship Management",
"Online Branding",
"User-Generated Content",
"Marketing Analytics"
],
"ids": {
"openalex": "https://openalex.org/T10609",
"wikipedia": "https://en.wikipedia.org/wiki/Social_media_impact_on_consumer_behavior"
},
"subfield": {
"id": "https://openalex.org/subfields/3312",
"display_name": "Sociology and Political Science"
},
"field": {
"id": "https://openalex.org/fields/33",
"display_name": "Social Sciences"
},
"domain": {
"id": "https://openalex.org/domains/2",
"display_name": "Social Sciences"
},
"updated_date": "2024-08-12T05:57:45.694178",
"created_date": "2024-01-23",
"type": "topic",
"oa_id": "T10609",
"id": "https://openalex.org/T10609"
}
}