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Revision as of 14:37, 24 May 2024
OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems: cited_by_count: 109687 created_date: '2024-01-23' description: This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture. display_name: Market-Driven Management and Global Competition domain: display_name: Social Sciences id: https://openalex.org/domains/2 field: display_name: Business, Management and Accounting id: https://openalex.org/fields/14 id: https://openalex.org/T14477 ids: openalex: https://openalex.org/T14477 wikipedia: https://en.wikipedia.org/wiki/Market-driven_management keywords: - Global Networks - Corporate Responsibility - Intangible Assets - Market Orientation - Brand Equity - Strategic Marketing - Corporate Governance - Sustainable Development - Innovation and Imitation - Network Culture siblings: - display_name: Consumer Behavior and Purchase Decision Making id: https://openalex.org/T14244 - display_name: Consumer Behavior in Brand Consumption and Identification id: https://openalex.org/T10145 - display_name: Customer Equity Management and Prediction id: https://openalex.org/T12384 - display_name: Drivers and Impacts of Green Consumer Behavior id: https://openalex.org/T10880 - display_name: Economic Analysis of Retail and Marketing Strategies id: https://openalex.org/T11161 - display_name: Evolution of Service-Dominant Logic in Marketing Science id: https://openalex.org/T11114 - display_name: Historical Development of Branding and Marketing Strategies id: https://openalex.org/T13025 - display_name: Impact of Digital Piracy on Creative Industries id: https://openalex.org/T11769 - display_name: Influence of Appearance Management Behavior in Consumer Choices id: https://openalex.org/T13169 - display_name: Multilevel Marketing and Organizational Innovation id: https://openalex.org/T14373 - display_name: Role of Packaging Design in Consumer Behavior id: https://openalex.org/T14055 - display_name: The Evolution of Integrated Marketing Communication id: https://openalex.org/T13355 - display_name: The Impact of Sharing Economy on Consumption id: https://openalex.org/T12392 - display_name: Understanding Consumer Behavior in Retail Environments id: https://openalex.org/T11536 subfield: display_name: Marketing id: https://openalex.org/subfields/1406 updated_date: '2024-05-20T05:09:08.994344' works_count: 84650