Sky
Created page with "{ "OpenAlex": { "id": "https://openalex.org/T12384", "display_name": "Customer Equity Management and Prediction", "description": "This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, pa..."