Item talk:Q168959

OpenAlex: !!python/object/new:pyalex.api.Topic

 dictitems:
   cited_by_count: 42836
   created_date: '2024-01-23'
   description: This cluster of papers focuses on the role of packaging design in
     influencing consumer behavior, purchase decisions, and product perception. It
     explores the impact of visual elements, branding, and communication strategies
     on consumer preferences and product evaluation. The cluster also delves into
     the relationship between packaging design and marketing strategy, as well as
     its influence on perceived product quality and value.
   display_name: Role of Packaging Design in Consumer Behavior
   domain:
     display_name: Social Sciences
     id: https://openalex.org/domains/2
   field:
     display_name: Business, Management and Accounting
     id: https://openalex.org/fields/14
   id: https://openalex.org/T14055
   ids:
     openalex: https://openalex.org/T14055
     wikipedia: https://en.wikipedia.org/wiki/Packaging_and_labeling
   keywords:
   - Packaging Design
   - Consumer Perception
   - Purchase Decisions
   - Product Packaging
   - Brand Communication
   - Visual Influence
   - Food Products
   - Marketing Strategy
   - Consumer Behavior
   - Product Quality
   siblings:
   - display_name: Consumer Behavior and Purchase Decision Making
     id: https://openalex.org/T14244
   - display_name: Consumer Behavior in Brand Consumption and Identification
     id: https://openalex.org/T10145
   - display_name: Customer Equity Management and Prediction
     id: https://openalex.org/T12384
   - display_name: Drivers and Impacts of Green Consumer Behavior
     id: https://openalex.org/T10880
   - display_name: Economic Analysis of Retail and Marketing Strategies
     id: https://openalex.org/T11161
   - display_name: Evolution of Service-Dominant Logic in Marketing Science
     id: https://openalex.org/T11114
   - display_name: Historical Development of Branding and Marketing Strategies
     id: https://openalex.org/T13025
   - display_name: Impact of Digital Piracy on Creative Industries
     id: https://openalex.org/T11769
   - display_name: Influence of Appearance Management Behavior in Consumer Choices
     id: https://openalex.org/T13169
   - display_name: Market-Driven Management and Global Competition
     id: https://openalex.org/T14477
   - display_name: Multilevel Marketing and Organizational Innovation
     id: https://openalex.org/T14373
   - display_name: The Evolution of Integrated Marketing Communication
     id: https://openalex.org/T13355
   - display_name: The Impact of Sharing Economy on Consumption
     id: https://openalex.org/T12392
   - display_name: Understanding Consumer Behavior in Retail Environments
     id: https://openalex.org/T11536
   subfield:
     display_name: Marketing
     id: https://openalex.org/subfields/1406
   updated_date: '2024-05-20T05:12:33.556921'
   works_count: 16177