Item talk:Q168075

OpenAlex: !!python/object/new:pyalex.api.Topic

 dictitems:
   cited_by_count: 1434600
   created_date: '2024-01-23'
   description: This cluster of papers explores various aspects of consumer behavior
     in relation to brand consumption, including brand trust, brand community, consumer
     culture theory, brand attachment, luxury brands, materialism, sponsorship effects,
     and ethnocentrism. It delves into the factors influencing consumer perceptions,
     attitudes, and behaviors towards brands, with a particular focus on the emotional
     and psychological connections individuals form with brands.
   display_name: Consumer Behavior in Brand Consumption and Identification
   domain:
     display_name: Social Sciences
     id: https://openalex.org/domains/2
   field:
     display_name: Business, Management and Accounting
     id: https://openalex.org/fields/14
   id: https://openalex.org/T10145
   ids:
     openalex: https://openalex.org/T10145
     wikipedia: https://en.wikipedia.org/wiki/Consumer_behaviour
   keywords:
   - Brand Trust
   - Consumer Behavior
   - Brand Equity
   - Brand Community
   - Consumer Culture Theory
   - Brand Attachment
   - Luxury Brands
   - Materialism
   - Sponsorship Effects
   - Ethnocentrism
   siblings:
   - display_name: Consumer Behavior and Purchase Decision Making
     id: https://openalex.org/T14244
   - display_name: Customer Equity Management and Prediction
     id: https://openalex.org/T12384
   - display_name: Drivers and Impacts of Green Consumer Behavior
     id: https://openalex.org/T10880
   - display_name: Economic Analysis of Retail and Marketing Strategies
     id: https://openalex.org/T11161
   - display_name: Evolution of Service-Dominant Logic in Marketing Science
     id: https://openalex.org/T11114
   - display_name: Historical Development of Branding and Marketing Strategies
     id: https://openalex.org/T13025
   - display_name: Impact of Digital Piracy on Creative Industries
     id: https://openalex.org/T11769
   - display_name: Influence of Appearance Management Behavior in Consumer Choices
     id: https://openalex.org/T13169
   - display_name: Market-Driven Management and Global Competition
     id: https://openalex.org/T14477
   - display_name: Multilevel Marketing and Organizational Innovation
     id: https://openalex.org/T14373
   - display_name: Role of Packaging Design in Consumer Behavior
     id: https://openalex.org/T14055
   - display_name: The Evolution of Integrated Marketing Communication
     id: https://openalex.org/T13355
   - display_name: The Impact of Sharing Economy on Consumption
     id: https://openalex.org/T12392
   - display_name: Understanding Consumer Behavior in Retail Environments
     id: https://openalex.org/T11536
   subfield:
     display_name: Marketing
     id: https://openalex.org/subfields/1406
   updated_date: '2024-05-20T05:17:22.892966'
   works_count: 61262