Consumer Behavior in Brand Consumption and Identification (Q168075)
From geokb
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentri
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Consumer Culture Theory
- Brand Attachment
- Luxury Brands
- Materialism
- Sponsorship Effects
- Ethnocentrism
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer Behavior in Brand Consumption and Identification |
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentri |
|
