Item talk:Q168910

{

 "id": "https://openalex.org/T11536",
 "display_name": "Understanding Consumer Behavior in Retail Environments",
 "description": "This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences.",
 "keywords": [
   "Customer Experience",
   "Multichannel Retailing",
   "Impulse Buying",
   "Sensory Marketing",
   "Omnichannel Retailing",
   "Store Atmospherics",
   "Retail Management Strategies",
   "Consumer Shopping Behavior",
   "Compulsive Buying",
   "Retail Environment"
 ],
 "ids": {
   "openalex": "https://openalex.org/T11536",
   "wikipedia": "https://en.wikipedia.org/wiki/Retail#Consumer_behavior"
 },
 "subfield": {
   "id": "https://openalex.org/subfields/1406",
   "display_name": "Marketing"
 },
 "field": {
   "id": "https://openalex.org/fields/14",
   "display_name": "Business, Management and Accounting"
 },
 "domain": {
   "id": "https://openalex.org/domains/2",
   "display_name": "Social Sciences"
 },
 "siblings": [
   {
     "id": "https://openalex.org/T14244",
     "display_name": "Consumer Behavior and Purchase Decision Making"
   },
   {
     "id": "https://openalex.org/T10145",
     "display_name": "Consumer Behavior in Brand Consumption and Identification"
   },
   {
     "id": "https://openalex.org/T12384",
     "display_name": "Customer Equity Management and Prediction"
   },
   {
     "id": "https://openalex.org/T10880",
     "display_name": "Drivers and Impacts of Green Consumer Behavior"
   },
   {
     "id": "https://openalex.org/T11161",
     "display_name": "Economic Analysis of Retail and Marketing Strategies"
   },
   {
     "id": "https://openalex.org/T11114",
     "display_name": "Evolution of Service-Dominant Logic in Marketing Science"
   },
   {
     "id": "https://openalex.org/T13025",
     "display_name": "Historical Development of Branding and Marketing Strategies"
   },
   {
     "id": "https://openalex.org/T11769",
     "display_name": "Impact of Digital Piracy on Creative Industries"
   },
   {
     "id": "https://openalex.org/T13169",
     "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
   },
   {
     "id": "https://openalex.org/T14477",
     "display_name": "Market-Driven Management and Global Competition"
   },
   {
     "id": "https://openalex.org/T14373",
     "display_name": "Multilevel Marketing and Organizational Innovation"
   },
   {
     "id": "https://openalex.org/T14055",
     "display_name": "Role of Packaging Design in Consumer Behavior"
   },
   {
     "id": "https://openalex.org/T13355",
     "display_name": "The Evolution of Integrated Marketing Communication"
   },
   {
     "id": "https://openalex.org/T12392",
     "display_name": "The Impact of Sharing Economy on Consumption"
   }
 ],
 "works_count": 54041,
 "cited_by_count": 585457,
 "updated_date": "2024-08-26T05:47:05.337153",
 "created_date": "2024-01-23"

}