{
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},
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"ids": {
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"wikipedia": "https://en.wikipedia.org/wiki/Market-driven_management"
},
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"Global Networks",
"Corporate Responsibility",
"Intangible Assets",
"Market Orientation",
"Brand Equity",
"Strategic Marketing",
"Corporate Governance",
"Sustainable Development",
"Innovation and Imitation",
"Network Culture"
],
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{
"id": "https://openalex.org/T14244",
"display_name": "Consumer Behavior and Purchase Decision Making"
},
{
"id": "https://openalex.org/T10145",
"display_name": "Consumer Behavior in Brand Consumption and Identification"
},
{
"id": "https://openalex.org/T12384",
"display_name": "Customer Equity Management and Prediction"
},
{
"id": "https://openalex.org/T10880",
"display_name": "Drivers and Impacts of Green Consumer Behavior"
},
{
"id": "https://openalex.org/T11161",
"display_name": "Economic Analysis of Retail and Marketing Strategies"
},
{
"id": "https://openalex.org/T11114",
"display_name": "Evolution of Service-Dominant Logic in Marketing Science"
},
{
"id": "https://openalex.org/T13025",
"display_name": "Historical Development of Branding and Marketing Strategies"
},
{
"id": "https://openalex.org/T11769",
"display_name": "Impact of Digital Piracy on Creative Industries"
},
{
"id": "https://openalex.org/T13169",
"display_name": "Influence of Appearance Management Behavior in Consumer Choices"
},
{
"id": "https://openalex.org/T14373",
"display_name": "Multilevel Marketing and Organizational Innovation"
},
{
"id": "https://openalex.org/T14055",
"display_name": "Role of Packaging Design in Consumer Behavior"
},
{
"id": "https://openalex.org/T13355",
"display_name": "The Evolution of Integrated Marketing Communication"
},
{
"id": "https://openalex.org/T12392",
"display_name": "The Impact of Sharing Economy on Consumption"
},
{
"id": "https://openalex.org/T11536",
"display_name": "Understanding Consumer Behavior in Retail Environments"
}
],
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"id": "https://openalex.org/subfields/1406",
"display_name": "Marketing"
},
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}
}