OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems: cited_by_count: 42836 created_date: '2024-01-23' description: This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value. display_name: Role of Packaging Design in Consumer Behavior domain: display_name: Social Sciences id: https://openalex.org/domains/2 field: display_name: Business, Management and Accounting id: https://openalex.org/fields/14 id: https://openalex.org/T14055 ids: openalex: https://openalex.org/T14055 wikipedia: https://en.wikipedia.org/wiki/Packaging_and_labeling keywords: - Packaging Design - Consumer Perception - Purchase Decisions - Product Packaging - Brand Communication - Visual Influence - Food Products - Marketing Strategy - Consumer Behavior - Product Quality siblings: - display_name: Consumer Behavior and Purchase Decision Making id: https://openalex.org/T14244 - display_name: Consumer Behavior in Brand Consumption and Identification id: https://openalex.org/T10145 - display_name: Customer Equity Management and Prediction id: https://openalex.org/T12384 - display_name: Drivers and Impacts of Green Consumer Behavior id: https://openalex.org/T10880 - display_name: Economic Analysis of Retail and Marketing Strategies id: https://openalex.org/T11161 - display_name: Evolution of Service-Dominant Logic in Marketing Science id: https://openalex.org/T11114 - display_name: Historical Development of Branding and Marketing Strategies id: https://openalex.org/T13025 - display_name: Impact of Digital Piracy on Creative Industries id: https://openalex.org/T11769 - display_name: Influence of Appearance Management Behavior in Consumer Choices id: https://openalex.org/T13169 - display_name: Market-Driven Management and Global Competition id: https://openalex.org/T14477 - display_name: Multilevel Marketing and Organizational Innovation id: https://openalex.org/T14373 - display_name: The Evolution of Integrated Marketing Communication id: https://openalex.org/T13355 - display_name: The Impact of Sharing Economy on Consumption id: https://openalex.org/T12392 - display_name: Understanding Consumer Behavior in Retail Environments id: https://openalex.org/T11536 subfield: display_name: Marketing id: https://openalex.org/subfields/1406 updated_date: '2024-05-20T05:12:33.556921' works_count: 16177