OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems:
cited_by_count: 475676
created_date: '2024-01-23'
description: This cluster of papers explores the complex dynamics of consumer
behavior in retail settings, focusing on topics such as customer experience,
multichannel and omnichannel retailing, impulse buying, sensory marketing, store
atmospherics, and the management strategies employed by retailers. It delves
into the influence of various factors on consumer decision-making and purchasing
behavior, shedding light on the challenges and opportunities in understanding
and managing retail consumer experiences.
display_name: Understanding Consumer Behavior in Retail Environments
domain:
display_name: Social Sciences
id: https://openalex.org/domains/2
field:
display_name: Business, Management and Accounting
id: https://openalex.org/fields/14
id: https://openalex.org/T11536
ids:
openalex: https://openalex.org/T11536
wikipedia: https://en.wikipedia.org/wiki/Retail#Consumer_behavior
keywords:
- Customer Experience
- Multichannel Retailing
- Impulse Buying
- Sensory Marketing
- Omnichannel Retailing
- Store Atmospherics
- Retail Management Strategies
- Consumer Shopping Behavior
- Compulsive Buying
- Retail Environment
siblings:
- display_name: Consumer Behavior and Purchase Decision Making
id: https://openalex.org/T14244
- display_name: Consumer Behavior in Brand Consumption and Identification
id: https://openalex.org/T10145
- display_name: Customer Equity Management and Prediction
id: https://openalex.org/T12384
- display_name: Drivers and Impacts of Green Consumer Behavior
id: https://openalex.org/T10880
- display_name: Economic Analysis of Retail and Marketing Strategies
id: https://openalex.org/T11161
- display_name: Evolution of Service-Dominant Logic in Marketing Science
id: https://openalex.org/T11114
- display_name: Historical Development of Branding and Marketing Strategies
id: https://openalex.org/T13025
- display_name: Impact of Digital Piracy on Creative Industries
id: https://openalex.org/T11769
- display_name: Influence of Appearance Management Behavior in Consumer Choices
id: https://openalex.org/T13169
- display_name: Market-Driven Management and Global Competition
id: https://openalex.org/T14477
- display_name: Multilevel Marketing and Organizational Innovation
id: https://openalex.org/T14373
- display_name: Role of Packaging Design in Consumer Behavior
id: https://openalex.org/T14055
- display_name: The Evolution of Integrated Marketing Communication
id: https://openalex.org/T13355
- display_name: The Impact of Sharing Economy on Consumption
id: https://openalex.org/T12392
subfield:
display_name: Marketing
id: https://openalex.org/subfields/1406
updated_date: '2024-05-20T05:04:30.220312'
works_count: 52711