OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems:
cited_by_count: 400053
created_date: '2024-01-23'
description: This cluster of papers explores the evolution and application of
service-dominant logic in marketing science, focusing on co-creation, value
creation, service innovation, product-service systems, customer participation,
servitization, service science, customer experience, and marketing strategy.
display_name: Evolution of Service-Dominant Logic in Marketing Science
domain:
display_name: Social Sciences
id: https://openalex.org/domains/2
field:
display_name: Business, Management and Accounting
id: https://openalex.org/fields/14
id: https://openalex.org/T11114
ids:
openalex: https://openalex.org/T11114
wikipedia: https://en.wikipedia.org/wiki/Service-dominant_logic
keywords:
- Co-Creation
- Value Creation
- Service Innovation
- Product-Service Systems
- Customer Participation
- Servitization
- Value Co-Creation
- Service Science
- Customer Experience
- Marketing Strategy
siblings:
- display_name: Consumer Behavior and Purchase Decision Making
id: https://openalex.org/T14244
- display_name: Consumer Behavior in Brand Consumption and Identification
id: https://openalex.org/T10145
- display_name: Customer Equity Management and Prediction
id: https://openalex.org/T12384
- display_name: Drivers and Impacts of Green Consumer Behavior
id: https://openalex.org/T10880
- display_name: Economic Analysis of Retail and Marketing Strategies
id: https://openalex.org/T11161
- display_name: Historical Development of Branding and Marketing Strategies
id: https://openalex.org/T13025
- display_name: Impact of Digital Piracy on Creative Industries
id: https://openalex.org/T11769
- display_name: Influence of Appearance Management Behavior in Consumer Choices
id: https://openalex.org/T13169
- display_name: Market-Driven Management and Global Competition
id: https://openalex.org/T14477
- display_name: Multilevel Marketing and Organizational Innovation
id: https://openalex.org/T14373
- display_name: Role of Packaging Design in Consumer Behavior
id: https://openalex.org/T14055
- display_name: The Evolution of Integrated Marketing Communication
id: https://openalex.org/T13355
- display_name: The Impact of Sharing Economy on Consumption
id: https://openalex.org/T12392
- display_name: Understanding Consumer Behavior in Retail Environments
id: https://openalex.org/T11536
subfield:
display_name: Marketing
id: https://openalex.org/subfields/1406
updated_date: '2024-05-20T05:17:49.424397'
works_count: 26984