OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems: cited_by_count: 1434600 created_date: '2024-01-23' description: This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands. display_name: Consumer Behavior in Brand Consumption and Identification domain: display_name: Social Sciences id: https://openalex.org/domains/2 field: display_name: Business, Management and Accounting id: https://openalex.org/fields/14 id: https://openalex.org/T10145 ids: openalex: https://openalex.org/T10145 wikipedia: https://en.wikipedia.org/wiki/Consumer_behaviour keywords: - Brand Trust - Consumer Behavior - Brand Equity - Brand Community - Consumer Culture Theory - Brand Attachment - Luxury Brands - Materialism - Sponsorship Effects - Ethnocentrism siblings: - display_name: Consumer Behavior and Purchase Decision Making id: https://openalex.org/T14244 - display_name: Customer Equity Management and Prediction id: https://openalex.org/T12384 - display_name: Drivers and Impacts of Green Consumer Behavior id: https://openalex.org/T10880 - display_name: Economic Analysis of Retail and Marketing Strategies id: https://openalex.org/T11161 - display_name: Evolution of Service-Dominant Logic in Marketing Science id: https://openalex.org/T11114 - display_name: Historical Development of Branding and Marketing Strategies id: https://openalex.org/T13025 - display_name: Impact of Digital Piracy on Creative Industries id: https://openalex.org/T11769 - display_name: Influence of Appearance Management Behavior in Consumer Choices id: https://openalex.org/T13169 - display_name: Market-Driven Management and Global Competition id: https://openalex.org/T14477 - display_name: Multilevel Marketing and Organizational Innovation id: https://openalex.org/T14373 - display_name: Role of Packaging Design in Consumer Behavior id: https://openalex.org/T14055 - display_name: The Evolution of Integrated Marketing Communication id: https://openalex.org/T13355 - display_name: The Impact of Sharing Economy on Consumption id: https://openalex.org/T12392 - display_name: Understanding Consumer Behavior in Retail Environments id: https://openalex.org/T11536 subfield: display_name: Marketing id: https://openalex.org/subfields/1406 updated_date: '2024-05-20T05:17:22.892966' works_count: 61262