Shale gas is a form of continuous unconventional hydrocarbon accumulation whose resource estimation is unfeasible through the inference of pore volume. Under these circumstances, the usual approach is to base the assessment on well productivity through estimated ultimate recovery (EUR). Unconventional resource assessments that consider uncertainty are typically done by applying analytical procedures based on classical statistics theory that ignores geographical location, does not take into account spatial correlation, and assumes independence of EUR from other variables that may enter into the modeling. We formulate a new, more comprehensive approach based on sequential simulation to test methodologies known to be capable of more fully utilizing the data and overcoming unrealistic simplifications. Theoretical requirements demand modeling of EUR as areal density instead of well EUR. The new experimental methodology is illustrated by evaluating a gas play in the Woodford Shale in the Arkoma Basin of Oklahoma. Differently from previous assessments, we used net thickness and vitrinite reflectance as secondary variables correlated to cell EUR. In addition to the traditional probability distribution for undiscovered resources, the new methodology provides maps of EUR density and maps with probabilities to reach any given cell EUR, which are useful to visualize geographical variations in prospectivity.