{
"OpenAlex": {
"cited_by_count": 1701435,
"created_date": "2024-01-23",
"description": "This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.",
"display_name": "Consumer Behavior in Brand Consumption and Identification",
"domain": {
"id": "https://openalex.org/domains/2",
"display_name": "Social Sciences"
},
"field": {
"id": "https://openalex.org/fields/14",
"display_name": "Business, Management and Accounting"
},
"id": "https://openalex.org/T10145",
"ids": {
"openalex": "https://openalex.org/T10145",
"wikipedia": "https://en.wikipedia.org/wiki/Consumer_behaviour"
},
"keywords": [
"Brand Trust",
"Consumer Behavior",
"Brand Equity",
"Brand Community",
"Consumer Culture Theory",
"Brand Attachment",
"Luxury Brands",
"Materialism",
"Sponsorship Effects",
"Ethnocentrism"
],
"siblings": [
{
"id": "https://openalex.org/T14244",
"display_name": "Consumer Behavior and Purchase Decision Making"
},
{
"id": "https://openalex.org/T12384",
"display_name": "Customer Equity Management and Prediction"
},
{
"id": "https://openalex.org/T10880",
"display_name": "Drivers and Impacts of Green Consumer Behavior"
},
{
"id": "https://openalex.org/T11161",
"display_name": "Economic Analysis of Retail and Marketing Strategies"
},
{
"id": "https://openalex.org/T11114",
"display_name": "Evolution of Service-Dominant Logic in Marketing Science"
},
{
"id": "https://openalex.org/T13025",
"display_name": "Historical Development of Branding and Marketing Strategies"
},
{
"id": "https://openalex.org/T11769",
"display_name": "Impact of Digital Piracy on Creative Industries"
},
{
"id": "https://openalex.org/T13169",
"display_name": "Influence of Appearance Management Behavior in Consumer Choices"
},
{
"id": "https://openalex.org/T14477",
"display_name": "Market-Driven Management and Global Competition"
},
{
"id": "https://openalex.org/T14373",
"display_name": "Multilevel Marketing and Organizational Innovation"
},
{
"id": "https://openalex.org/T14055",
"display_name": "Role of Packaging Design in Consumer Behavior"
},
{
"id": "https://openalex.org/T13355",
"display_name": "The Evolution of Integrated Marketing Communication"
},
{
"id": "https://openalex.org/T12392",
"display_name": "The Impact of Sharing Economy on Consumption"
},
{
"id": "https://openalex.org/T11536",
"display_name": "Understanding Consumer Behavior in Retail Environments"
}
],
"subfield": {
"id": "https://openalex.org/subfields/1406",
"display_name": "Marketing"
},
"updated_date": "2024-08-19T05:21:42.523260",
"works_count": 62148,
"oa_id": "T10145"
}
}