{
"OpenAlex": {
"display_name": "Customer Relationships, Behavior, and Loyalty",
"description": "This cluster of papers explores the effects of customer relationships, satisfaction, service quality, perceived value, and emotional responses on behavior and loyalty. It delves into topics such as relationship marketing, switching costs, trust, commitment, and service recovery in both consumer and business-to-business contexts.",
"keywords": [
"Customer Satisfaction",
"Service Quality",
"Perceived Value",
"Relationship Marketing",
"Customer Loyalty",
"Switching Costs",
"Trust and Commitment",
"Service Recovery",
"Emotional Responses",
"Business-to-Business Relationships"
],
"ids": {
"openalex": "https://openalex.org/T10154",
"wikipedia": "https://en.wikipedia.org/wiki/Customer_relationship_management"
},
"subfield": {
"id": "https://openalex.org/subfields/1407",
"display_name": "Organizational Behavior and Human Resource Management"
},
"field": {
"id": "https://openalex.org/fields/14",
"display_name": "Business, Management and Accounting"
},
"domain": {
"id": "https://openalex.org/domains/2",
"display_name": "Social Sciences"
},
"updated_date": "2024-08-12T06:06:03.687576",
"created_date": "2024-01-23",
"type": "topic",
"oa_id": "T10154",
"id": "https://openalex.org/T10154"
}
}