{
"id": "https://openalex.org/T14055", "display_name": "Role of Packaging Design in Consumer Behavior", "description": "This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.", "keywords": [ "Packaging Design", "Consumer Perception", "Purchase Decisions", "Product Packaging", "Brand Communication", "Visual Influence", "Food Products", "Marketing Strategy", "Consumer Behavior", "Product Quality" ], "ids": { "openalex": "https://openalex.org/T14055", "wikipedia": "https://en.wikipedia.org/wiki/Packaging_and_labeling" }, "subfield": { "id": "https://openalex.org/subfields/1406", "display_name": "Marketing" }, "field": { "id": "https://openalex.org/fields/14", "display_name": "Business, Management and Accounting" }, "domain": { "id": "https://openalex.org/domains/2", "display_name": "Social Sciences" }, "siblings": [ { "id": "https://openalex.org/T14244", "display_name": "Consumer Behavior and Purchase Decision Making" }, { "id": "https://openalex.org/T10145", "display_name": "Consumer Behavior in Brand Consumption and Identification" }, { "id": "https://openalex.org/T12384", "display_name": "Customer Equity Management and Prediction" }, { "id": "https://openalex.org/T10880", "display_name": "Drivers and Impacts of Green Consumer Behavior" }, { "id": "https://openalex.org/T11161", "display_name": "Economic Analysis of Retail and Marketing Strategies" }, { "id": "https://openalex.org/T11114", "display_name": "Evolution of Service-Dominant Logic in Marketing Science" }, { "id": "https://openalex.org/T13025", "display_name": "Historical Development of Branding and Marketing Strategies" }, { "id": "https://openalex.org/T11769", "display_name": "Impact of Digital Piracy on Creative Industries" }, { "id": "https://openalex.org/T13169", "display_name": "Influence of Appearance Management Behavior in Consumer Choices" }, { "id": "https://openalex.org/T14477", "display_name": "Market-Driven Management and Global Competition" }, { "id": "https://openalex.org/T14373", "display_name": "Multilevel Marketing and Organizational Innovation" }, { "id": "https://openalex.org/T13355", "display_name": "The Evolution of Integrated Marketing Communication" }, { "id": "https://openalex.org/T12392", "display_name": "The Impact of Sharing Economy on Consumption" }, { "id": "https://openalex.org/T11536", "display_name": "Understanding Consumer Behavior in Retail Environments" } ], "works_count": 16437, "cited_by_count": 54697, "updated_date": "2024-08-26T05:16:10.584538", "created_date": "2024-01-23"
}