Item talk:Q168299
From geokb
{
"id": "https://openalex.org/T11114", "display_name": "Evolution of Service-Dominant Logic in Marketing Science", "description": "This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.", "keywords": [ "Co-Creation", "Value Creation", "Service Innovation", "Product-Service Systems", "Customer Participation", "Servitization", "Value Co-Creation", "Service Science", "Customer Experience", "Marketing Strategy" ], "ids": { "openalex": "https://openalex.org/T11114", "wikipedia": "https://en.wikipedia.org/wiki/Service-dominant_logic" }, "subfield": { "id": "https://openalex.org/subfields/1406", "display_name": "Marketing" }, "field": { "id": "https://openalex.org/fields/14", "display_name": "Business, Management and Accounting" }, "domain": { "id": "https://openalex.org/domains/2", "display_name": "Social Sciences" }, "siblings": [ { "id": "https://openalex.org/T14244", "display_name": "Consumer Behavior and Purchase Decision Making" }, { "id": "https://openalex.org/T10145", "display_name": "Consumer Behavior in Brand Consumption and Identification" }, { "id": "https://openalex.org/T12384", "display_name": "Customer Equity Management and Prediction" }, { "id": "https://openalex.org/T10880", "display_name": "Drivers and Impacts of Green Consumer Behavior" }, { "id": "https://openalex.org/T11161", "display_name": "Economic Analysis of Retail and Marketing Strategies" }, { "id": "https://openalex.org/T13025", "display_name": "Historical Development of Branding and Marketing Strategies" }, { "id": "https://openalex.org/T11769", "display_name": "Impact of Digital Piracy on Creative Industries" }, { "id": "https://openalex.org/T13169", "display_name": "Influence of Appearance Management Behavior in Consumer Choices" }, { "id": "https://openalex.org/T14477", "display_name": "Market-Driven Management and Global Competition" }, { "id": "https://openalex.org/T14373", "display_name": "Multilevel Marketing and Organizational Innovation" }, { "id": "https://openalex.org/T14055", "display_name": "Role of Packaging Design in Consumer Behavior" }, { "id": "https://openalex.org/T13355", "display_name": "The Evolution of Integrated Marketing Communication" }, { "id": "https://openalex.org/T12392", "display_name": "The Impact of Sharing Economy on Consumption" }, { "id": "https://openalex.org/T11536", "display_name": "Understanding Consumer Behavior in Retail Environments" } ], "works_count": 27408, "cited_by_count": 482759, "updated_date": "2024-08-26T05:31:26.039450", "created_date": "2024-01-23"
}