Item talk:Q168299
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dictitems: cited_by_count: 400053 created_date: '2024-01-23' description: This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy. display_name: Evolution of Service-Dominant Logic in Marketing Science domain: display_name: Social Sciences id: https://openalex.org/domains/2 field: display_name: Business, Management and Accounting id: https://openalex.org/fields/14 id: https://openalex.org/T11114 ids: openalex: https://openalex.org/T11114 wikipedia: https://en.wikipedia.org/wiki/Service-dominant_logic keywords: - Co-Creation - Value Creation - Service Innovation - Product-Service Systems - Customer Participation - Servitization - Value Co-Creation - Service Science - Customer Experience - Marketing Strategy siblings: - display_name: Consumer Behavior and Purchase Decision Making id: https://openalex.org/T14244 - display_name: Consumer Behavior in Brand Consumption and Identification id: https://openalex.org/T10145 - display_name: Customer Equity Management and Prediction id: https://openalex.org/T12384 - display_name: Drivers and Impacts of Green Consumer Behavior id: https://openalex.org/T10880 - display_name: Economic Analysis of Retail and Marketing Strategies id: https://openalex.org/T11161 - display_name: Historical Development of Branding and Marketing Strategies id: https://openalex.org/T13025 - display_name: Impact of Digital Piracy on Creative Industries id: https://openalex.org/T11769 - display_name: Influence of Appearance Management Behavior in Consumer Choices id: https://openalex.org/T13169 - display_name: Market-Driven Management and Global Competition id: https://openalex.org/T14477 - display_name: Multilevel Marketing and Organizational Innovation id: https://openalex.org/T14373 - display_name: Role of Packaging Design in Consumer Behavior id: https://openalex.org/T14055 - display_name: The Evolution of Integrated Marketing Communication id: https://openalex.org/T13355 - display_name: The Impact of Sharing Economy on Consumption id: https://openalex.org/T12392 - display_name: Understanding Consumer Behavior in Retail Environments id: https://openalex.org/T11536 subfield: display_name: Marketing id: https://openalex.org/subfields/1406 updated_date: '2024-05-20T05:17:49.424397' works_count: 26984