Evolution of Service-Dominant Logic in Marketing Science (Q168299)
From geokb
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science
- Co-Creation
- Value Creation
- Service Innovation
- Product-Service Systems
- Customer Participation
- Servitization
- Value Co-Creation
- Service Science
- Customer Experience
- Marketing Strategy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Evolution of Service-Dominant Logic in Marketing Science |
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science |
|
