Item talk:Q168299

{

 "id": "https://openalex.org/T11114",
 "display_name": "Evolution of Service-Dominant Logic in Marketing Science",
 "description": "This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.",
 "keywords": [
   "Co-Creation",
   "Value Creation",
   "Service Innovation",
   "Product-Service Systems",
   "Customer Participation",
   "Servitization",
   "Value Co-Creation",
   "Service Science",
   "Customer Experience",
   "Marketing Strategy"
 ],
 "ids": {
   "openalex": "https://openalex.org/T11114",
   "wikipedia": "https://en.wikipedia.org/wiki/Service-dominant_logic"
 },
 "subfield": {
   "id": "https://openalex.org/subfields/1406",
   "display_name": "Marketing"
 },
 "field": {
   "id": "https://openalex.org/fields/14",
   "display_name": "Business, Management and Accounting"
 },
 "domain": {
   "id": "https://openalex.org/domains/2",
   "display_name": "Social Sciences"
 },
 "siblings": [
   {
     "id": "https://openalex.org/T14244",
     "display_name": "Consumer Behavior and Purchase Decision Making"
   },
   {
     "id": "https://openalex.org/T10145",
     "display_name": "Consumer Behavior in Brand Consumption and Identification"
   },
   {
     "id": "https://openalex.org/T12384",
     "display_name": "Customer Equity Management and Prediction"
   },
   {
     "id": "https://openalex.org/T10880",
     "display_name": "Drivers and Impacts of Green Consumer Behavior"
   },
   {
     "id": "https://openalex.org/T11161",
     "display_name": "Economic Analysis of Retail and Marketing Strategies"
   },
   {
     "id": "https://openalex.org/T13025",
     "display_name": "Historical Development of Branding and Marketing Strategies"
   },
   {
     "id": "https://openalex.org/T11769",
     "display_name": "Impact of Digital Piracy on Creative Industries"
   },
   {
     "id": "https://openalex.org/T13169",
     "display_name": "Influence of Appearance Management Behavior in Consumer Choices"
   },
   {
     "id": "https://openalex.org/T14477",
     "display_name": "Market-Driven Management and Global Competition"
   },
   {
     "id": "https://openalex.org/T14373",
     "display_name": "Multilevel Marketing and Organizational Innovation"
   },
   {
     "id": "https://openalex.org/T14055",
     "display_name": "Role of Packaging Design in Consumer Behavior"
   },
   {
     "id": "https://openalex.org/T13355",
     "display_name": "The Evolution of Integrated Marketing Communication"
   },
   {
     "id": "https://openalex.org/T12392",
     "display_name": "The Impact of Sharing Economy on Consumption"
   },
   {
     "id": "https://openalex.org/T11536",
     "display_name": "Understanding Consumer Behavior in Retail Environments"
   }
 ],
 "works_count": 27408,
 "cited_by_count": 482759,
 "updated_date": "2024-08-26T05:31:26.039450",
 "created_date": "2024-01-23"

}