Evolution of Service-Dominant Logic in Marketing Science (Q168299)
From geokb
Study of how services and customers co-create value through shared experiences.
- Co-Creation
- Value Creation
- Service Innovation
- Product-Service Systems
- Customer Participation
- Servitization
- Value Co-Creation
- Service Science
- Customer Experience
- Marketing Strategy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Evolution of Service-Dominant Logic in Marketing Science |
Study of how services and customers co-create value through shared experiences. |
|
