Laddering Theory in Consumer Research and Psychology (Q168635)
From geokb
This cluster of papers revolves around the application of laddering theory, means-end chain analysis, and personal construct psychology in understanding consumer cognition, decision-making processes, and value hierarchies
- Laddering Theory
- Means-End Chain
- Personal Construct Psychology
- Consumer Cognition
- Value Hierarchy
- Qualitative Research
- Cognitive Conflicts
- Consumer Behavior
- Psychological Constructs
- Information Systems
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Laddering Theory in Consumer Research and Psychology |
This cluster of papers revolves around the application of laddering theory, means-end chain analysis, and personal construct psychology in understanding consumer cognition, decision-making processes, and value hierarchies |
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