Laddering Theory in Consumer Research and Psychology (Q168635)
From geokb
Analyzing consumer values and decisions through in-depth understanding of personal preferences.
- Laddering Theory
- Means-End Chain
- Personal Construct Psychology
- Consumer Cognition
- Value Hierarchy
- Qualitative Research
- Cognitive Conflicts
- Consumer Behavior
- Psychological Constructs
- Information Systems
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Laddering Theory in Consumer Research and Psychology |
Analyzing consumer values and decisions through in-depth understanding of personal preferences. |
|
