Consumer Behavior in Brand Consumption and Identification (Q168075): Difference between revisions
From geokb
(Created a new Item: Added new OpenAlex topic claimed by USGS staff from API) |
(Changed label, description and/or aliases in en, and other parts: modified description with assistance from Llama 3.1) |
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| description / en | description / en | ||
Study of how consumers interact with brands, including trust, community, and cultural influences. | |||
Revision as of 14:09, 30 August 2024
Study of how consumers interact with brands, including trust, community, and cultural influences.
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Consumer Culture Theory
- Brand Attachment
- Luxury Brands
- Materialism
- Sponsorship Effects
- Ethnocentrism
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer Behavior in Brand Consumption and Identification |
Study of how consumers interact with brands, including trust, community, and cultural influences. |
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