Evolution of Service-Dominant Logic in Marketing Science (Q168299): Difference between revisions

From geokb
(‎Created a new Item: Added new OpenAlex topic claimed by USGS staff from API)
 
(‎Changed label, description and/or aliases in en, and other parts: removed aliases from OpenAlex topic and added addresses subject claims to linkable items)
 
(2 intermediate revisions by the same user not shown)
aliases / en / 0aliases / en / 0
Co-Creation
aliases / en / 1aliases / en / 1
Value Creation
aliases / en / 2aliases / en / 2
Service Innovation
aliases / en / 3aliases / en / 3
Product-Service Systems
aliases / en / 4aliases / en / 4
Customer Participation
aliases / en / 5aliases / en / 5
Servitization
aliases / en / 6aliases / en / 6
Value Co-Creation
aliases / en / 7aliases / en / 7
Service Science
aliases / en / 8aliases / en / 8
Customer Experience
aliases / en / 9aliases / en / 9
Marketing Strategy
description / endescription / en
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science
Study of how services and customers co-create value through shared experiences.
Property / same as
 
Property / same as: https://openalex.org/T11114 / rank
Normal rank
 
Property / OpenAlex ID
 
Property / OpenAlex ID: T11114 / rank
 
Normal rank

Latest revision as of 20:45, 21 September 2024

Study of how services and customers co-create value through shared experiences.
Language Label Description Also known as
English
Evolution of Service-Dominant Logic in Marketing Science
Study of how services and customers co-create value through shared experiences.

    Statements

    subclass of
    marketing
    0 references
    OpenAlex ID
    T11114
    0 references
     
    Retrieved from "https://geokb.wikibase.cloud/w/index.php?title=Item:Q168299&oldid=1417054"