Consumer Behavior in Brand Consumption and Identification (Q168075): Difference between revisions

From geokb
(‎Changed label, description and/or aliases in en, and other parts: modified description with assistance from Llama 3.1)
(‎Changed label, description and/or aliases in en, and other parts: removed aliases from OpenAlex keywords)
 
(One intermediate revision by the same user not shown)
aliases / en / 0aliases / en / 0
Brand Trust
aliases / en / 1aliases / en / 1
Consumer Behavior
aliases / en / 2aliases / en / 2
Brand Equity
aliases / en / 3aliases / en / 3
Brand Community
aliases / en / 4aliases / en / 4
Consumer Culture Theory
aliases / en / 5aliases / en / 5
Brand Attachment
aliases / en / 6aliases / en / 6
Luxury Brands
aliases / en / 7aliases / en / 7
Materialism
aliases / en / 8aliases / en / 8
Sponsorship Effects
aliases / en / 9aliases / en / 9
Ethnocentrism
Property / same as
 
Property / same as: https://openalex.org/T10145 / rank
Normal rank
 
Property / OpenAlex ID
 
Property / OpenAlex ID: T10145 / rank
 
Normal rank

Latest revision as of 21:10, 12 September 2024

Study of how consumers interact with brands, including trust, community, and cultural influences.
Language Label Description Also known as
English
Consumer Behavior in Brand Consumption and Identification
Study of how consumers interact with brands, including trust, community, and cultural influences.

    Statements

    0 references
    0 references