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Revision as of 14:37, 24 May 2024
OpenAlex: !!python/object/new:pyalex.api.Topic
dictitems: cited_by_count: 475676 created_date: '2024-01-23' description: This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences. display_name: Understanding Consumer Behavior in Retail Environments domain: display_name: Social Sciences id: https://openalex.org/domains/2 field: display_name: Business, Management and Accounting id: https://openalex.org/fields/14 id: https://openalex.org/T11536 ids: openalex: https://openalex.org/T11536 wikipedia: https://en.wikipedia.org/wiki/Retail#Consumer_behavior keywords: - Customer Experience - Multichannel Retailing - Impulse Buying - Sensory Marketing - Omnichannel Retailing - Store Atmospherics - Retail Management Strategies - Consumer Shopping Behavior - Compulsive Buying - Retail Environment siblings: - display_name: Consumer Behavior and Purchase Decision Making id: https://openalex.org/T14244 - display_name: Consumer Behavior in Brand Consumption and Identification id: https://openalex.org/T10145 - display_name: Customer Equity Management and Prediction id: https://openalex.org/T12384 - display_name: Drivers and Impacts of Green Consumer Behavior id: https://openalex.org/T10880 - display_name: Economic Analysis of Retail and Marketing Strategies id: https://openalex.org/T11161 - display_name: Evolution of Service-Dominant Logic in Marketing Science id: https://openalex.org/T11114 - display_name: Historical Development of Branding and Marketing Strategies id: https://openalex.org/T13025 - display_name: Impact of Digital Piracy on Creative Industries id: https://openalex.org/T11769 - display_name: Influence of Appearance Management Behavior in Consumer Choices id: https://openalex.org/T13169 - display_name: Market-Driven Management and Global Competition id: https://openalex.org/T14477 - display_name: Multilevel Marketing and Organizational Innovation id: https://openalex.org/T14373 - display_name: Role of Packaging Design in Consumer Behavior id: https://openalex.org/T14055 - display_name: The Evolution of Integrated Marketing Communication id: https://openalex.org/T13355 - display_name: The Impact of Sharing Economy on Consumption id: https://openalex.org/T12392 subfield: display_name: Marketing id: https://openalex.org/subfields/1406 updated_date: '2024-05-20T05:04:30.220312' works_count: 52711