Evolution of Service-Dominant Logic in Marketing Science (Q168299): Difference between revisions
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Latest revision as of 20:45, 21 September 2024
Study of how services and customers co-create value through shared experiences.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Evolution of Service-Dominant Logic in Marketing Science |
Study of how services and customers co-create value through shared experiences. |
