Consumer Behavior in Brand Consumption and Identification (Q168075): Difference between revisions

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Brand Trust
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Consumer Behavior
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Brand Equity
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Brand Community
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Consumer Culture Theory
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Brand Attachment
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Luxury Brands
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Materialism
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Sponsorship Effects
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Ethnocentrism
description / endescription / en
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentri
Study of how consumers interact with brands, including trust, community, and cultural influences.
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Property / same as: https://openalex.org/T10145 / rank
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Property / OpenAlex ID
 
Property / OpenAlex ID: T10145 / rank
 
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Latest revision as of 21:10, 12 September 2024

Study of how consumers interact with brands, including trust, community, and cultural influences.
Language Label Description Also known as
English
Consumer Behavior in Brand Consumption and Identification
Study of how consumers interact with brands, including trust, community, and cultural influences.

    Statements

    subclass of
    marketing
    0 references
    OpenAlex ID
    T10145
    0 references
     
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