Laddering Theory in Consumer Research and Psychology (Q168635): Difference between revisions

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Revision as of 19:18, 12 September 2024

Analyzing consumer values and decisions through in-depth understanding of personal preferences.
  • Laddering Theory
  • Means-End Chain
  • Personal Construct Psychology
  • Consumer Cognition
  • Value Hierarchy
  • Qualitative Research
  • Cognitive Conflicts
  • Consumer Behavior
  • Psychological Constructs
  • Information Systems
Language Label Description Also known as
English
Laddering Theory in Consumer Research and Psychology
Analyzing consumer values and decisions through in-depth understanding of personal preferences.
  • Laddering Theory
  • Means-End Chain
  • Personal Construct Psychology
  • Consumer Cognition
  • Value Hierarchy
  • Qualitative Research
  • Cognitive Conflicts
  • Consumer Behavior
  • Psychological Constructs
  • Information Systems

Statements