Consumer Behavior in Brand Consumption and Identification (Q168075): Difference between revisions
From geokb
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Revision as of 12:26, 8 September 2024
Study of how consumers interact with brands, including trust, community, and cultural influences.
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Consumer Culture Theory
- Brand Attachment
- Luxury Brands
- Materialism
- Sponsorship Effects
- Ethnocentrism
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer Behavior in Brand Consumption and Identification |
Study of how consumers interact with brands, including trust, community, and cultural influences. |
|
